Developed content for social media platforms, including copywriting, hashtag research, and scheduling tools. Worked with marketing and creative teams to create engaging multi-media content (graphic design, photography, and video) for Queen Bee Mixology and VMG Studios accounts (shown below). Ensured visual aesthetics were in line with brand guidelines to ensure a cohesive Instagram feed and consistent representation of brand identity. Utilize analytics to gauge the performance of online campaigns and optimize content accordingly. Provided creative direction to ensure high-quality content that resonated with target audience. Monitored trends in order to stay up-to-date with current social media best practices, as well as competitors' activities for positioning.
